Coming soon – New Biztech Digital Workshop Programme
Event details
About this event
These FREE workshops will be running from September – December 2022.
Dates and times to be confirmed. Register your interest to be informed!
1. How To Make An Impact With Social Media
Who Is It For?
Delegates who wish to learn the art of creating compelling and impactful social media that drive results.
Introduction
The workshop is ideal for those looking to drive greater value from their business social media activity.
In this 6-hour course, we’ll teach you how to understand the different types of content and how to create it on a limited budget. Social media marketing is the primary channel where your brand will most reach your target audience. Therefore, you want to make it look as professional and effective as possible. Creating compelling content that strikes a chord with the audience is essential for business success. In this session, you’ll learn how to create social posts that drive website visitors and sales and improve engagement.
2. How To Maximise Your SEO – Search Engine Optimisation
Who Is It For?
Delegates looking to get the most from their websites, driving more organic traffic and generating conversions.
Introduction
The workshop is ideal for those looking to drive greater value from their business website.
The 6-hour workshop is for delegates who wish to learn how to drive organic traffic to their website and generate leads. SEO is one of the quickest and most cost-effective ways of connecting with your target audience online. It can help your business build awareness, drive traffic to your website, and generate leads. You will get a chance to learn the best SEO practices and send you away with a route map to deliver business success from your online presence.
3. How To Grow Your Business Using Data
Who Is It For?
Delegates who want to build new skills working with data which they can then put to work to help grow their business.
Introduction
This workshop is for those wanting to use data to develop compelling strategies for their business. This means using insights from data to help open the door to new customers, reveal what problems they need you to solve, and how you can bring them onboard.
It also involves using data to improve the way your business works, and achieve more for less cost – as well as providing information about the business that can help to win over funders and investors.
In this 6-hour workshop, you’ll gain a clear understanding of the ways in which businesses use data to drive growth.
You will then get hands-on experience of locating, assembling and exploring data, using readily available tools, in scenarios relating to the search for new customers and discovery of ways to improve service delivery.
We will also explore how data can be used for predictions and forecasts and look at ways in which businesses are using data to bring artificial intelligence into everyday operations.
4. How To Create Social Videos To Make An Impact
Who Is It For?
Delegates who wish to learn the art of creating compelling and impactful social media videos that drive results.
Introduction
The workshop is ideal for those looking to drive greater value from their business social media activity.
In this 6-hour course, we’ll teach you how to understand the different types of video content and how to create it on a limited budget. Social media marketing is becoming video-led with the rise of platforms such as TikTok.
Creating compelling video content that strikes a chord with the audience is essential for business success. In this session, you’ll learn how to create social videos that drive visitors and sales and improve engagement.
5. How To Create Compelling Data Visualisations With Power BI
Who Is It For?
Delegates who want to master the use of Power BI to bring data to life and create compelling data visualisations.
Introduction
This workshop is for those who want to be equipped with some of the most in-demand skills within the world of business – the ability to visualise data in such a way that the information conveyed by the data is immediately clear and understandable.
There are plenty of tools available for this purpose. Within this 6-hour workshop, we focus on one of the leaders – Microsoft’s Power BI. It can be used as a standalone application, or as part of the suite of Microsoft applications contained within the Microsoft 365 platform.
We will explore all elements of Power BI functionality and discover why it has become a vital tool for anyone wanting to communicate using data – whether they are starting out with data visualisation or ready to take on advanced data visualisation challenges.
We will also look at what it takes to create compelling and high-impact data visualisations – from the development of a visualisation brief and visualisation designs to the capture and processing of the relevant data.
6. How To Get The Best Results From Social Advertising Campaigns
Who Is It For?
Delegates looking to learn the art of social media advertising to drive traffic to their website and generate conversions.
Introduction
The workshop is ideal for those looking to drive greater value from their business social media activity. The 6-hour workshop is for delegates who wish to learn how to drive traffic to their website and generate leads with social advertising. Social media advertising is one of the quickest and most cost-effective ways of connecting with your target audience. It can help your business build awareness, drive traffic to your website, and generate leads. You will get a chance to learn the best practices of creating, deploying, and managing social ad campaigns and delivering business success.
7. How To Track And Manage Digital Marketing Data
Further details to follow.
8. How To Use Content Marketing For Your Business
Who Is It For?
Delegates who wish to learn how to effectively use content marketing to reach their target audience and increase brand awareness, sales, engagement, and loyalty.
Introduction
The workshop is ideal for those looking to drive greater value from business content generation activity.
Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. In this 6-hour workshop, you’ll learn how to use content marketing to reach your target audience and increase brand awareness, sales, engagement, and loyalty. We’ll also discuss content strategies that can help you achieve your business goals and how you can apply them for business success.